How to Make Your Squarespace Site Look Custom
Launching your Squarespace site is exciting—like “fresh notebook, new chapter, big-dream energy” exciting. But before you hit that magical Publish button, there are a few important steps to make sure everything looks polished, works smoothly, and sets your business up for success from day one.
Whether you're finishing up your Heythere template or fine-tuning your own layout, this checklist will help you launch with clarity and confidence (and zero “oops, I missed that” moments).
Let’s get you live. ✨
1. Check Your Branding
Before anything goes live, make sure your site feels like your brand.
Upload your logo in all required sizes
Choose your brand fonts + apply them across the site
Set your brand color palette
Update all placeholder images
Ensure your visuals feel consistent from page to page
Pro tip: If something feels “off,” it probably is. Trust your gut and adjust.
2. Polish Your Copy
Clear, purposeful copy is what turns visitors into clients.
Replace all template text with your own words
Double-check spelling and grammar
Make sure each page communicates one clear goal
Add call-to-action buttons that guide visitors where you want them to go
Think: “Would someone landing here know what I do in 10 seconds?”
3. Optimize Your SEO
A beautiful website is great. A beautiful website people can find is even better.
Add page titles and meta descriptions
Add alt text to every image
Connect your domain
Create a simple, clean URL structure
Turn on SSL (security matters!)
You don’t need to be an SEO expert—just cover the basics.
4. Test Your Mobile Design
Most visitors will meet your brand on their phone first, not their laptop.
Scroll through your entire site on mobile
Check buttons, spacing, and font sizes
Make sure images don’t crop awkwardly
Test every link
If something’s hard to click or read, adjust it now.
5. Review Your Navigation
Your website shouldn’t feel like a maze.
Keep your main menu simple and focused
Add footer links for secondary info
Remove pages you don’t need
Make your contact page easy to find
If a visitor has to think about where to go, you’ll lose them.
6. Test All Forms & Buttons
Before you launch, make sure everything actually works.
Test contact forms
Test newsletter sign-ups
Confirm buttons lead to the right pages
Ensure automations (if any) are functioning
Nothing kills momentum like a broken form.
7. Set Up Your Integrations
Connect the tools that help your business run smoothly.
Email marketing platform (Flodesk, ConvertKit, etc.)
Scheduling tools (Acuity, Calendly)
Social links
Analytics
These integrations turn your site into an actual business hub—not just a pretty homepage.
8. Do a Final Full-Site Walkthrough
Pretend you're a brand new visitor.
Start on the homepage
Click your way through every page
Read it as if you know nothing about your business
Ask yourself: “Does this make sense?”
If the answer is yes—you’re ready.
9. Hit Publish
You’ve done the work. Your site is ready.
Go ahead—press the button.
You’re officially live.
Ready to Launch Even Faster?
If you used a Heythere template, you already have the strategy, structure, and design built in—now you just add your personality and hit publish. And if you get stuck, we’re only a message away.
Want more tutorials, guides, and tips like this? We’ve got plenty.
